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Golf Bag: New TaylorMade British Open Majors Staff Bag

This Staff Bag was stored in my office and in perfect condition with tag. I bought this for $600+, my loss your gain. $300 Firm.... To commemorate 2017 The Open Championship, TaylorMade’s accessories and design teams took a detailed look into the history of the event as well as the heritage of the course to develop custom-designed golf bags for professional staff players. “When I begin the process of designing major championship staff bags, I start with the course: where it’s located, it’s history, and any iconic features it may have. It’s important to connect with the course to ensure that the concept for the design always relates back to the story of the location itself,” says Dennis Kennedy, TaylorMade Production Designer Delving into the history of the course—specifically the architect’s approach to the clubhouse design—it was clear that there was a heavy art deco influence. As a result, Kennedy focused in on that unique styling to bring out subtle elements calling back to Royal Birkdale. Sharp lines and repeating geometric patterns characterize art deco, so the design team kept this concept in mind as they began to map out this year’s custom golf accessories. With the Open Championship (or ‘British Open’ as it is sometimes referred, to the distaste of golf purists), there is an especially rich history that needed to be tapped into as well. To accomplish this, TaylorMade’s design team knew that they wanted to infuse the golf bag with iconography relating back to this year’s host country (England) as well as the broader union that shares the Open Championship’s rotating schedule (United Kingdom). Honing in on every distinct feature, no detail was left untouched. As seen in the staff bag design layout (below), every zipper pull, every button, and every stitch was carefully considered before going into production. But it isn’t until you open up the bag that the full payoff is revealed … Each pocket’s interior lining consists of Union Jack flag designs to commemorate each country within the United Kingdom that plays host to the Open Championship on a rotating schedule

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Paul Diaz

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